“If you obey all the rules, you miss all the fun.”
Gen Merritt-Parikh officially joined Allied in September 2009 as Chief Operating Officer and was promoted to President in September 2014. As the company’s hands on leader, Gen has successfully built a solid team of talented employees within the Allied organization while also growing Allied’s marketplace recognition, improving profitability and minimizing loss exposure to the company. Her attention to detail, systematic follow through, upbeat attitude and strong leadership skills are a winning combination for employees and clients alike. She successfully maintains Allied’s overall client portfolio, leading and developing the account management team to ensure both effective and efficient account management and productivity, adherence to policies and procedures and risk management. Gen is a financial executive with more than 20 years of experience in all aspects of commercial finance, including traditional bank and SBA loans, asset based lending and factoring. She has also provided consultancy for factoring companies nationwide in all areas of owning and operating a factoring business including underwriting, auditing, marketing and account, portfolio and financial management. Prior to joining Allied, Gen worked as an industry consultant, served as an officer with Liquid Capital Corp and as the Chief Credit Officer for Comresco Capital. She also held various underwriting and portfolio management positions with Guaranty Business Credit and Southwest Bank. Gen has a Bachelor of Arts degree in Business and Economics from the University of Texas at Dallas and is currently serving as Subject Matter Expert for the IFA’s Factoring Account Executive Certification Program. Gen is a member of Vistage and serves on the board for the Finance Forum, co-chairing their annual golf tournament which benefits the Ft. Hood 1st Cavalry Division Association Scholarship Fund. Gen and her husband enjoy sampling new Dallas-Fort Worth restaurants and entertaining.